COLON CANCER CAMPAIGN
Making an important conversation easier to start.
Rather than relying on fear, this campaign used relatable visuals and the idea of a "45-minute nap" to encourage earlier screenings and make preventative care feel more approachable.
The campaign expanded into an interactive installation, turning a preventative health message into a memorable experience through a familiar living room setting and the idea of a "45-minute nap."
Role on Project:
Art Direction
Campaign Design
Installation Design
Print & Digital Design